You've probably seen us feature her beautiful makeup looks throughout our social media: Amelia Castano, an ambitious and dedicated young woman that conquers her world every day with the perfect shade of lipstick and the perfect pair of Amelia Castano eyelashes.

Ultimate Girl Boss Leading The Way

Her genuine attitude towards our brand and our ideals as a company makes us appreciate her beauty not only as a makeup guru but also as a person. We decided to start a segment featuring some of the ladies that keep Aniise Skincare & Cosmetics inspired.

Amelia Castano Shares Her Story with Aniise

What can you tell us about yourself that our followers might not already know?

I'm very crafty & I used to make jewelry. I love designing something from scratch & I'm very involved with design packaging. I always have a vision of how I want certain products to look. I like to be different and not look like the rest, since I was younger I had a different style, my own.

How did you start in the industry?

I started in the industry 6 years ago when I hired a MUA for the first time for a family photo shoot. She was amazing and it sparked an interest immediately! I wanted to learn for myself the proper techniques to apply makeup but after taking a few makeup seminars I was hooked and I knew this was my niche! I saw incredible opportunities and the potential for growth not only as an individual but as a company as well.

Who and what inspires your style?

I consider myself an old soul. I love classical music. Frank Sinatra puts me in a great mood. I think my style is classy, elegant with a hint of sophistication. I enjoy classy styles like the iconic Chanel that takes you to a different era where elegance was a way of expression. I think women can be sexy without exposing too much. Its hard to find that nowadays but I try to keep that in mind when styling myself.

What is the one Aniise product you can't live without?

I love the cleansing and hydrating mud mask, it leaves my skin so soft! I think Aniise has incredible skin care products that are beneficial to your skin improving your skin texture over time.

Any particular style or makeup tips you would like to share with our readers?

Makeup is a form of artistic expression, don’t be afraid to play with it & remember that no one is born with a set of skills. We develop these skills through dedication and practice. Make realistic goals that you know you can accomplish with hard work. If you want to master a winged eyeliner stick to your challenge by putting to practice every day until you've nailed it, then you can continue onto to your next challenge. Once you’ve mastered the winged liner everything else will be easy!

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We’ve been hard at work at Aniise Cosmetics & Skincare HQ! If you’ve been following us very closely through our social, you might’ve noticed some amazing new images circulating the internet for one of our fall campaigns. For one of our newest campaigns, we decided to use girls that are in our daily lives that inspire us. The one thing that inspires our brand and keeps us innovative with quality skincare products and cosmetics is the ladies we featured in the campaign.

They are our friends, our cousins, our nieces. We could’ve easily hired models like we’ve done in the past. It is essential to our industry to feature geometrically perfect girls. As much as we love using models and beautiful industry girls, we wanted to try something unique! We wanted to feature girls like everyone, girls like YOU!

The photoshoot took place in the area of Sherman Oaks in the offices of our Marketing friends at Infinite Communications. Everyone arrived at around 10AM, ready for the magic that was about to happen. The glam squad consisted of major beauty gurus, Amelia Castano and Allison Wagner. The well-renowned photographer Trevor Boyd blessed the set with his presence and his talent of capturing real, unretouched beauty - which was the perfect photographer for our particular shoot.

2 of our nieces and their 3 friends were in attendance. After looking through agencies and models, we realized that we wanted something much more personal. We wanted to place everyday girls front and center for the world to see. We then realized we had the perfect candidates for this type of campaign and we brought them on board. The shoot was a complete success, we captured amazing images and we can’t wait to share them with you.

If there is anything we learned at Aniise through this shoot is that beauty is much more complex than what we have become accustomed to. Beauty can many times be our sisters, brothers, aunts or friends. Cherish everyone’s beauty and cherish everyone’s flaws too, because that is what makes them unique.