Skincare for people in their 40’s

Dec 7, 2021

For most people, the first signs of aging start to appear when they reach their 40s. In reality, our skin ages in our mid-20s, making it important to have a good skincare routine from the time we reach adulthood. However, as you begin to see fine lines, wrinkles, blotchy skin among a host of other aging concerns, you might be wondering if there’s anything more you can do to rewind your biological clock. Here, we have outlined our top five recommendations for keeping your skin looking and feeling as youthful as possible as part of your daily skin care routine:


Collagen is a protein that is one of the main building blocks that make up your skin, bones, tendons, and ligaments. It is a central component in keeping your skin firm and tight. As we age, our collagen supply depletes, thus reducing the skin’s elasticity, which in turn leads to saggy skin and other signs of aging. 

For this reason, many skincare products, supplements, and cosmetic treatments aim to increase the body’s production of collagen. If you’re after an anti-aging skincare routine, collagen products such as Collagen Masks should be your first port of call.


The most potent skincare ingredients are found in nature and have proved effective for centuries. There are several plants with anti-aging properties that you should consider incorporating into your skincare routine. Most people prefer using botanical products to synthetic skincare products, as the former is gentler on their skin and just as effective. 

For example, bakuchiol, a plant extract native to India, is an effective alternative to retinol. Despite the popularity and potency of the latter, it can have some temporary side effects such as irritation, redness, and sun sensitivity. In contrast, Bakuchiol serums and creams provide you with the same anti-aging benefits, such as eradicating blemishes and preventing wrinkles without the discomfort of retinol.

Natural Oils

As we age, our skin produces fewer natural oils. So, when purchasing a moisturizer, make sure it contains natural oils like avocado, coconut, and olive oil to keep your skin sufficiently hydrated. 

Furthermore, it’s also important to use products that don’t strip the natural oils produced by your body. While some water-based cleansers may be the best choice for acne-prone skin, oil cleansers are a far better option for most people. The latter is much gentler on the skin and doesn’t strip away the natural oils, which are essential for keeping your skin healthy and hydrated. Try Aniise Moisture Serge Cream.


Vitamin deficiencies are one of the root causes of wrinkles, dark spots, and other signs of aging. A skincare routine and diet that’s rich in vitamins C, D, E, and K can help keep your skin looking young and healthy for as long as possible. 

In particular, when purchasing a moisturizing eye cream, check that it contains vitamin E. As an antioxidant, this ingredient helps protect your skin from sun damage and air pollution, thus minimizing wrinkles and dark spots. Furthermore, it is highly effective in moisturizers as it protects the outer layer of the skin while also retaining the moisture within the skin cells.

Cosmetic Treatments

Topical skincare products are essential for improving the tone and texture of your skin and keeping signs of aging at bay. However, if you already have mild to severe skin laxity and other age-related cosmetic concerns that you want to reverse, you will likely require cosmetic treatment to meet your expectations. In particular, a facelift, one of the most popular cosmetic surgeries in London, is the most effective and instant way to get rid of excess saggy skin and restore a youthful lift to the face. 

If you’re in your 40s and you want to do all you can to maintain your youthfulness, a skincare regimen with collagen, botanicals, natural oils, and vitamins will do the trick. Our Skincare Collection For Your 40s has all these essential ingredients and more. It includes a face mask, cleanser, toner, serum, moisturizer, and eye cream to cover every aspect of a thorough skincare routine. 


About the Author

Jenn Walker is a freelance writer, blogger, dog-enthusiast, and avid beachgoer operating out of Southern New Jersey.