The Shohreh Aghdashloo shampoo, conditioner, and hair serum by Aniise are different from other hair care products in the market because of the number of active ingredients. Moreover, their combination and interaction are key to their potency and functionality. The secret to healthy hair is biotin, proteins, and herbs, especially rosemary. While all brands may include one of the following ingredients, such as some form of biotin, or protein, this collection contains all of the key ingredients in hair health. Each of these key ingredients has its own purpose. Your hair will be stronger, thicker, softer, shiny and manageable. Everyday will be a good hair day.